Oana Tinu Beca

General Manager

I began my piano studies at age 6, completing them at the Art High School in Constanta. I hold Bachelor's and Master's degrees in musical composition from the National University of Music in Bucharest, supervised by Prof. Univ. Dr. Mihaela Vosganian. Currently, I am pursuing a Doctorate in Music under Acad. Prof. Univ. Dr. H.C. Adrian Iorgulescu. Awarded nationally and internationally in piano and composition, I discovered a passion for event organization, contributing to the "International New Music Week" Festival (2010 and 2011).
Regarding my PR skills, I gained expertise at People PR Agency, where I managed clients such as Ambasad'Or, Sarroglia Hotel, Biavati Events, International Hotels and Sanamed Hospital. I created a new identity for The Grand Avenue and launched The Grand Magazine were i was in charge of the fashion photoshootings and editorial content for promoting luxury brands like Valentino, Dolce & Gabbana, Ermanno Scervino, Escada, Roberto Cavalli, Louis Vuitton and Rolex. Additionally, I coordinated the #dear_romania campaign for Zara's online store launch in Romania and I created The High Life Party, a pioneering co-branding event concept for luxury brands.
I returned to music due to my collaborations with UCMR-ADA. For Casa Artelor „Dinu Lipatti” I coordinated more than 500 cultural events in 5 years.
                                                                                                                     Through blending my exceptional composition skills with cutting-edge interdisciplinary research and seamless event organization, I'm primed to empower others to achieve success and artistic excellence.

oana@theagency.com.ro

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